On July 11, Fendi unveiled campaign visuals marking the return of its iconic bag originally launched in the early 2000s featuring actress Song Hye-kyo as the embodiment of the bag’s sleek, mysterious charm.
Departing from her signature elegant persona, she sports a layered wolf cut that frames her face with cool confidence, shifting into a modern neutral energy.
Clad in form‑fitting blue knit dresses and vibrant mohair sweaters, her styling channels contemporary chic and effortlessly complements the bag’s comeback aesthetic.
The Spy bag renowned for its soft silhouette and cleverly hidden secret pocket now returns as part of Fendi’s Fall/Winter 2025–26 collection. Its revival blends timeless Y2K elements with a modern twist, maintaining its signature gold‑bar pocket detail while offering updated sizes and luxurious materials like calfskin, shearling, and pastel-hued finishes.
Lauching globally on July 17, the bag will be available in select boutiques and Fendi’s official website.
