K-Drama

“Tastefully Yours” Crashes to 2% Ratings Just Before Finale: What Went Wrong?

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Once a rising favorite among spring K-dramas, Tastefully Yours is set to conclude its run tonight, June 10, under a cloud of waning viewership and public scrutiny. The Genie TV original, also airing on ENA and Netflix, saw a promising start with solid performances and a mouthwatering food-romance premise but now faces a finale weighed down by both narrative fatigue and off-screen controversy.

Tastefully Yours finaletable-ratings-tvviewership-nielsenkorea.

The drama, starring Kang Ha Neul as chaebol-turned-“recipe hunter” Han Beom-woo and Go Min Si as chef Mo Yeon-joo, followed the emotional journey of redemption and food-inspired healing. After a modest debut at 1.6% nationwide viewership, the series quickly climbed to a peak of 3.4% by episode 5, buoyed by international popularity, ranking No. 2 globally in non-English TV shows on Netflix.

However, by mid-season, the shine began to fade. Episode ratings dropped to the low 3% range and eventually slipped to 2.8% nationally, with 2.7% in the Seoul metro area. Criticism swelled over the show’s slower second half, uneven pacing, and a likability dip for the male lead character.

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Matters worsened on May 26, when an anonymous post accused lead actress Go Min-si of past school bullying. Though her agency, Mystic Story, swiftly denied the claims and vowed legal action, the damage to public sentiment was already done. Viewers voiced their discomfort online, which likely influenced the show’s sharp rating decline.

Beyond the controversy, audience feedback cited an emotional disconnect caused by stretched conflicts and an unpopular Japan-centric plot arc. “It was great until episode 4,” one viewer lamented, “but the Japan storyline threw off the momentum.”

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Still, the penultimate episode gave a glimmer of hope. As Yeon-joo discovers Beom-woo’s betrayal, stealing Jeongje’s recipes, tensions erupt, but the characters begin to mend rifts. A possible Diamant 3-star honor for the restaurant draws the cast back together, reigniting themes of unity and healing that once anchored the show.

Tastefully Yours Soars to No. 1 on Netflix After Debuting at No. 2 Thumbnail

Whether Tastefully Yours can redeem itself with a heartwarming finale remains uncertain. Yet, even as ratings falter, the drama has left its mark on fans who found joy in its culinary storytelling. One fan wrote, “Even though ratings dropped, Tastefully Yours was still the most beautiful drama. It fulfilled our dreams.”

The final episode airs tonight at 10 PM KST on ENA, with global streaming available on Netflix and KT Genie TV. Will Tastefully Yours manage one last taste of success, or fade quietly into the night?

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