THE BOYZ Sunwoo Faces Backlash for Rude Behavior, Agency Issues Official Apology
On April 14, THE BOYZ’s agency One Hundred responded with an official statement, “We are fully aware that SUNWOO‘s behavior in the video could lead to questions about his character. SUNWOO is also calmly reflecting on the situation after discussing it with us,” they explained.
They added, “All artists under our company’s care should be protected and managed accordingly. This incident regarding Sunwoo’s conduct is entirely the fault of the company. Sunwoo is also reflecting on aspects he had previously failed to recognize. Based on ongoing communication with our artists, we at One Hundred will do our utmost to prevent such oversights from happening again. Once again, we sincerely apologize.”
Full Statement from One Hundred
Hello, this is One Hundred.
We are fully aware of the recent controversy surrounding THE BOYZ member Sunwoo that has been circulating across the media and various online communities over the past few days.
First and foremost, we sincerely apologize for failing to properly manage and oversee issues related to the character of our artist.
AdvertisementWe recognize that the footage in question could have raised concerns regarding Sunwoo’s demeanor. Sunwoo himself has also been reflecting calmly after discussions with the company.
However, we find it regrettable that the situation has unfolded in a direction different from the path of reflection we and the artist have been pursuing. We deeply regret both our lack of proactive management prior to this incident and the artist’s thoughtless actions.
All artists under our company’s care should be protected and managed accordingly. This incident regarding Sunwoo’s conduct is entirely the fault of the company. Sunwoo is also reflecting on aspects he had previously failed to recognize. Based on ongoing communication with our artists, we at One Hundred will do our utmost to prevent such oversights from happening again. Once again, we sincerely apologize.
AdvertisementLastly, with regard to the malicious and baseless comments being posted in connection with this matter, we would like to make it clear that we cannot overlook such behavior when it comes to protecting our artists. We are currently preparing to take strong legal action in response.
Thank you.
Meanwhile, in the viral clip, THE BOYZ’s Sunwoo drew backlash for shouting “AirPods!” and passively waiting for a security guard to retrieve them, sparking criticism over his perceived arrogance. Later, on April 12, singer-actress Nana also weighed in, calling his actions disrespectful and the video shocking, reflecting widespread public sentiment.
Though some fans came to Sunwoo’s defense, criticizing Nana for forming an opinion from such a brief clip, her response, “You can tell a lot from just one thing,” fueled further debate. As the situation continues to develop, fans and the public remain split: Was it an entitled moment or an unfair misunderstanding?