The Jeju of Dreams: “When Life Gives You Tangerines” Captures the Island’s Soul in Every Frame

While “When Life Gives You Tangerines“ captivates audiences with its heartfelt romance between Ae-soon (played by Lee Ji-eun, better known as IU) and Gwan-sik (played by Park Bo-gum), it’s Jeju Island that steals the show in many scenes, emerging not just as a backdrop but as a central, living presence in the drama.

Set in the 1960s, the series lovingly recreates a pristine, tranquil Jeju untouched by modernity. From serene fishing villages and lush tangerine orchards to the island’s sparkling blue coastlines, every frame delivers a cinematic visual feast. Through wide-angle shots and a slow, immersive pacing, the island speaks directly to the audience, its charm unfolding like a whispered tale in the wind.

Among the most striking locations featured in the series is Seongsan Ilchulbong, the iconic volcanic peak that witnesses several emotional moments between the lead characters. The sunrise scenes captured here are simply breathtaking, as the gentle morning light filters through tree branches and rooftops, painting a serene, dreamlike tableau.

Equally enchanting are the bright yellow canola fields that blanket the island in springtime. Stretching along the famed Noksan-ro, a 10km stretch where canola and cherry blossoms bloom side by side, these golden meadows serve as the backdrop for one of the drama’s most unforgettable scenes, Ae-soon and Gwan-sik standing together amidst the flowers, beneath a clear sky and soft breeze. The moment is so vivid and romantic, it turns Jeju into a symbol of first love and innocence.

The series also highlights Gimnyeong Beach, located in Gujwa, Jeju City, known for its crystal-clear waters and powdery white sands. This is where Ae-soon, Gwan-sik, and the haenyeo (female divers) often gather after long dives. The scenes filmed here not only showcase Jeju’s natural beauty but also provide an authentic look into the humble, resilient lives of the island’s fishing communities, especially the haenyeo, whose legacy is a proud and unique part of local culture.

What truly makes Jeju mesmerizing in “When Life Gives You Tangerines” is the artistic approach to color and cinematography. The series embraces a warm, nostalgic palette, with soft sunlight spilling through narrow village alleys and glinting off the ocean surface. Even night scenes are delicately lit, lanterns flickering along cobblestone streets, gently swaying in the wind, creating a world that feels both romantic and melancholic. One of the most poetic moments occurs as Ae-soon walks quietly along the coast, where shadow and light merge into a hauntingly beautiful composition.

Before “When Life Gives You Tangerines”, Jeju had already mesmerized viewers in the beloved drama “Our Blues,” which also used the island as a key storytelling element. Screenwriter Noh Hee-kyung previously shared her thoughts on the setting, “I believe Jeju still preserves the authentic local spirit and emotional values of Korea. Here, you can find communities where almost everyone is related, or if not, they’re as close as family. That deep bond among people is the perfect material to portray Jeju’s unique culture.”

“Our Blues” didn’t just entertain, it offered a portrait of Jeju’s vibrant working life and local color. Scenes filmed at locations such as Goseong 5-Day Market, Geumneung Stone Wall, and Gapado Island provided glimpses into everyday island life and helped boost tourism, as fans sought to experience the filming sites themselves.

Now, “When Life Gives You Tangerines” is doing the same, reviving interest in Jeju as a soulful travel destination. With its rich visuals and emotional storytelling, the series doesn’t just showcase a place, it honors the tangerine, Jeju’s iconic fruit, right from the title, adding another layer of charm and curiosity for viewers.

According to the Jeju Tourism Association, the drama’s popularity is expected to spark an increase in foreign tourism. The Jeju Provincial Government is already working with the Jeju Content Agency to globally promote the series and organize tour programs centered around its main filming locations.

With each artfully composed shot, Korean dramas like “When Life Gives You Tangerines” go beyond storytelling. They become emotional postcards, delicately crafted invitations that transport global audiences to real places filled with meaning, beauty, and timeless charm.