T.O.P Makes Triumphant Return in Netflix Campaign Ahead of Squid Game Season 3
On June 2, Netflix’s official account shared a promotional video titled “Language Doesn’t Matter When It Feels Right | Martha Stewart, T.O.P, Lil Yachty”. The ad humorously features American lifestyle mogul Martha Stewart emotionally reacting to a Korean drama, showcasing the universal emotional appeal of K-content.
In the video, T.O.P greets Martha Stewart with the phrase “I like you” in English, followed by Korean lines that translate to, “You’re clearly immersed not only in K-content but in Korean culture itself. Don’t worry—everyone’s like that.” When Martha Stewart admits she didn’t understand the Korean, a caption reads, “Language doesn’t matter when it feels right”, highlighting the global resonance of Korean entertainment.
T.O.P’s appearance is especially noteworthy given his absence from Squid Game Season 2 promotions due to a past marijuana controversy. His reemergence suggests a strategic shift ahead of Season 3’s release on June 27, with Netflix now actively including him in promotional campaigns.
He also appeared on June 1 at the Netflix fan event “TUDUM 2025” in Los Angeles, where he stated, “You might be surprised to see me, but I couldn’t miss such an amazing event. I’m here to give you a sneak peek of the upcoming season of Squid Game.”
With the release of Squid Game Season 3 approaching, T.O.P’s renewed presence signals a significant step in both his career recovery and the series’ global marketing strategy.
