On May 28, Won Bin made a surprise return to the spotlight through a new commercial for AJUNG Networks, a lifestyle service platform. Released on AJUNG’s official YouTube channel, the 49-second ad instantly went viral—thanks to Won Bin’s ageless visuals and enduring star power.
In the commercial, Won Bin captivated viewers with his signature presence and striking appearance, showing no signs of aging. He also lent his voice to the campaign, narrating lines such as “We’re going to change things” and “A world where no one loses out.”
Fans flooded social media and online communities like Theqoo, expressing their shock and admiration with comments:
- He’s good at acting, so I wish he would take on a project.
- If you’re not going to act, please let your son act instead!!! It’s Won Bin + Lee Na-young — you have to let their son act!!!
- He looks exactly the same.
- This is seriously amazing…
- Are you kidding me??? Please, please act againㅜㅠㅜㅜㅜ
- He debuted as a Kimura Takuya lookalike, and while Kimura has aged a lot, it’s crazy how Won Bin still looks like he’s in his primeㅋㅋㅋ
- Seriously, why won’t he act? It’s so strange.
Won Bin’s last acting role was in the hit 2010 film The Man from Nowhere, one of Korea’s most iconic action movies. Since then, he has largely stayed out of the public eye, with only occasional appearances in advertisements. Until recently, he was the exclusive model for a major coffee brand but did not renew the contract—making this AJUNG Networks ad his first major appearance in years.
In 2015, he married actress Lee Na-young in a small, private ceremony near his hometown in Jeongseon, Gangwon Province. Their son was born later that year in December. In a 2018 interview, Lee Na-young addressed Won Bin’s long hiatus, saying, “He seems to want to tell humanistic stories through his work, but there don’t seem to be many scripts available in that genre.”
According to AJUNG Networks, Won Bin personally chose to partner with the brand after aligning with its core mission. A company representative stated, “Actor Won Bin deeply connected with the brand’s vision and accepted the endorsement offer. Through this campaign, we aim to drive the value of ‘quality of life’ together.”
Even without recent film or drama projects, Won Bin continues to prove his unmatched star power. His ability to dominate headlines with just a short commercial demonstrates the lasting legacy of one of Korea’s most beloved actors.
