While YOASOBI continues to dominate global charts with viral hits like “Idol” and “Yoru ni Kakeru,” the reality behind their international stardom is more sobering: their world tours are consistently operating at a financial loss. Yet, despite this, the beloved J-Pop duo remains committed to bringing their music to fans around the globe, no matter the cost.
In a candid interview with Asahi Shimbun, producer Yohei Yashiro confirmed what many fans may not have suspected: YOASOBI’s overseas tours have not been profitable. But for Yashiro, the value of touring lies beyond numbers.
“Performing in a completely new place and hearing the applause, that’s what inspires artists. It sparks a positive cycle of creativity,” he said. “If we don’t do this, the artist’s spirit may become stagnant.”
This philosophy explains why YOASOBI continues to pursue ambitious world tours despite the red ink. For the duo, every show is more than a concert: it’s a chance to connect with fans, stay true to their artistry, and take J-Pop further onto the global stage.
YOASOBI: Leading J-Pop’s Global Expansion
YOASOBI has become the face of a rising J-Pop movement that’s gaining momentum internationally. Their track “Idol,” featured in the hit anime Oshi no Ko, has surpassed 1 billion streams across Spotify and YouTube, and was ranked among the top 20 best-selling songs globally in 2023 by IFPI. Meanwhile, their breakout hit “Yoru ni Kakeru” holds Diamond certification from the Recording Industry Association of Japan (RIAJ).
Despite their growing global influence, YOASOBI remains grounded in their mission: to spread the sound of J-Pop far and wide. Vocalist Ikura echoed this vision during a show in Los Angeles, declaring, “J-Pop really can make the world go wild.”
From Los Angeles to Wembley: A Journey Fueled by Passion
YOASOBI’s tour schedule for 2025 reflects their unwavering dedication. The duo is set to perform at Primavera Sound in Barcelona on June 5 and will headline a special two-day show at London’s iconic Wembley Stadium on June 8–9.
Though touring may not currently be profitable, it’s clear that YOASOBI is playing the long game. Their commitment isn’t about short-term gains, it’s about building a lasting legacy for J-Pop on the world stage.
As fans rally behind them with admiration and support, YOASOBI proves that true artistry often means taking risks, sacrificing profit, and daring to dream beyond borders.
