On November 10, aespa made their grand return with the release of their latest album and title of the same name “Drama”. This is the girl group’s 2nd comeback of the year after the success of their last title song “Spicy” and album “MY World”, and thus has raised high expectations.
This time, the title song “Drama” adopts the hiphop dance genre and combines it with drums and SM’s signature synth bass sound. The track also embodies a message of being confident and relying on oneself, and showcases the girl group’s powerful vocals, strong raps, whilst carrying a catchy chorus.
Right from the teaser images, aespa has captivated fans. The music video is produced like a movie blockbuster, featuring a dark urban concept with action scenes that keep the audience glued to the screen.
In particular, the visuals of the four girls become a perfect highlight, attracting every gaze. In this comeback, aespa has received a shower of praise for their fierce styling, elevated beauty, and an icy charisma.” The choreography, which is well-structured and professional, is also one of the strengths of “Drama”.
The “Drama” MV feature an intense storyline interwoven with many action scenes
“Drama” also feature a well-structured choreography
The dazzling ending took people’s breathe away
So far, after one day of release, “Drama” has debuted at No. 14 of the MelOn Daily Chart. The MV garnered over 19 million views, and the album’s first-day sales reached 528 thousand copies. These are stable figures in the context of the year-end season, where many music groups are releasing new songs and promoting actively.
However, the eclectic electronic sound palette and the mixed singing-rapping verses of aespa is receiving mixed reactions. . The irregular structure, a characteristic of SM Entertainment’s music, doesn’t always work. While aespa achieved a massive success with “Next Level” using this formula, continuing it in “Drama” without a clear climax has made some listeners uncomfortable with the music. Therefore, many fans are concerned that aespa will find it challenging to conquer music charts, especially in aim for their second Perfect All-Kill of the year after “Spicy.”
Below are some comments from netizens:
- The beat of this song is good, and the members’ looks are beautiful and cool, but the SM rap style dominates two-thirds of the song and doesn’t fit.
- IVE’s chart is still strong, and Red Velvet is making a comeback in a few days. “Perfect Night” is progressing towards a new peak every day. Fans might strive to get this song to No.1 on some charts, but achieving a Perfect All-Kill is doubtful.
- SM’s sounds are controversial, making it hard to escape the circle of fans and chart high for the public…
- The rap parts would be better if Giselle did them. As for the music, it depends on each person’s taste.
- The music is good for me, but it doesn’t suit many people’s tastes. Anyway, let’s try to stream and remain positive
- All the members look astounding, but there’s just sth missing about the music
Source: K14