With their returns in early 2024, G-Dragon and Lee Hyori have established their positions as true “K-pop Legends”
After a prolonged absence, both Lee Hyori and G-Dragon have both returned to the entertainment industry in early 2024 with new challenges. In particular, Lee Hyori quickly became a hot topic on social media with her talk show “The Seasons: Lee Hyori’s Red Carpet”, while G-Dragon is making impressive appearances at international events.
When Lee Hyori was announced to be hosting “The Seasons: Lee Hyori’s Red Carpet”, the talk show immediately attracted attention, especially as this marked the first time the renowned star hosted a solo show in her 26-year career since debut.
The first episode’s viewership rating is known to peak at 1.9%, the highest among all past installments of “The Seasons”, signaling a smooth start for the entire show. Despite airing in a late time slot with limitations, it seems that Lee Hyori’s charisma was able to garner significant attention and enthusiasm from the audience.
Moreover, Lee Hyori actively leveraged her “star power” by personally inviting prominent guests such as BLACKPINK’s Jennie and SM boy group RIIZE to perform on the show.
In the show, Lee Hyori emphasized the importance of the Hakchon Theater and encouraged the audience to watch the play “Go-chu-jang Tteok-bokki.” Immediately after being mentioned on the program, Hakchon Theater saw a significant increase in reservation rates. According to a representative from the theater, the pre-booking rate for this play increased by 30% compared to the first performance.
For G-Dragon, after being declared innocent of drug-related charges, the BIGBANG leader traveled to the United States and began participating in international events.
So far, G-Dragon has kicked off the new year by attending the 2024 CES at the Las Vegas Convention Center. His participation in the world’s largest electronics and information technology exhibition attracted the curious eyes of both Korean and international audiences.
In addition to signing an exclusive contract with Galaxy Corporation, an AI and metaverse corporation, G-Dragon also participated in international events alongside CEO Choi Yong-ho and other directors of the company. There are rumors that the male superstar is preparing to release a new music product combined with virtual reality technology. This product is predicted to be released in the first half of this year.
Source: K14
